Lenita Airisto holds a degree in economics and has knowledge and experience of international business life stretching back 40 years. She has sold Finnish industrial products, opened up new markets, produced sales promotion campaigns, and created a positive image of Finland through world wide promotions. In recognition of her achievements as a businesswoman, Lenita Airisto has been chosen Woman of the Year and decorated with the Knight First Class of the Order of the Lion of Finland.
Lenita Airisto also has a strong track record in television journalism, and has hosted numerous series of current affairs programmes.
Ms Airisto has used her global network of contacts to good effect in her business activity (look News) and in her books NAARASENERGIA
(FEMALE ENERGY) hyöty ja uhka, 2002;
JATKOAIKA
(EXTRA TIME) molto vivace, 2000; RAUTAROUVA/TERÄSMIES
(IRON LADY/SUPERMAN) in the global marketplace, 1998;
MENESTYS
(SUCCESS), 1996; and VOITONTAHTO
(THE WILL TO WIN), 1994. Hand in hand with success stories go interviews with leading experts in fields such as economics and politics. The global marketplace is a forum for the exchange of new ideas and visions.
Ms Airisto’s message is directed at the well-educated business people of today. Based on her own active career, she introduces her readers to business life and cultures not just in Finland but also in Europe, the United States, Latin America, Asia, the Middle East and Finland’s neighbour Russia.
Lenita Airisto’s works are used as textbooks in schools of economics and other academic institutions. Lenita Airisto is also a much sought-after lecturer at these institutions and is frequently asked to speak at seminars and conferences in Finland and abroad.
Jarmo Virmavirta, professor
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